As the digital world continues to reshape the travel industry, many travel influencers are turning their passion into profit by offering curated tour packages online. These globetrotting content creators have the audience, the knowledge, and the charisma — what they often lack is the technical know-how to build a compelling and functional website. That’s where website builders come in. With intuitive interfaces and travel-friendly features, modern website builders allow influencers to effortlessly launch an online storefront to sell tours, promote destinations, and connect with travel lovers all over the world.
TLDR
Website builders like Wix, Squarespace, and Shopify provide travel influencers with a no-coding-needed platform to sell tour packages online. They offer integrated booking systems, sleek templates, and CRM tools perfect for converting followers into customers. The key is choosing a builder that aligns with both the technical skill level and business needs of the influencer. With the right choice, travel influencers can create a beautiful online store that drives both engagement and revenue.
Why Website Builders Are Ideal for Travel Influencers
Travel influencers often wear many hats: content creator, social media strategist, photographer, and now — increasingly — travel entrepreneur. Selling tour packages online adds a new layer of complexity, but it’s also a lucrative way to monetize their brand. Website builders eliminate steep development costs while giving influencers full control of their digital presence.
Top reasons website builders are well-suited for travel influencers include:
- User-friendly drag-and-drop features for easy design without coding.
- Customizable templates that suit travel and lifestyle branding.
- Integrated booking systems to automate tour reservations.
- Payment gateways to process transactions worldwide.
- SEO and social media tools built-in to extend reach.
- Responsive design for seamless viewing across devices.
Most importantly, these builders allow influencers to host tours, publish blogs, and create a visually cohesive brand — all in one centralized space.
Top Website Builders for Selling Tour Packages
Not every website builder is created equal, especially when it comes to travel business needs. Here are the top platforms suited for influencers looking to sell tour packages online.
1. Wix
Best for: Influencers who want customizable design with powerful booking features
Wix is a leading contender due to its intuitive drag-and-drop editor and wide variety of travel-themed templates. It supports apps like Wix Bookings, which allow visitors to choose a package, pick a date, pay online, and receive confirmation in one seamless flow.
Main features:
- Over 800 customizable templates
- Wix Bookings for appointment-based travel services
- Multilingual options — ideal for international audiences
- Mobile editing and Facebook Ads integration
2. Squarespace
Best for: Aesthetically-savvy influencers with limited backend needs
Known for award-winning design, Squarespace is ideal for travel influencers who want a professional-looking site that doubles as a digital portfolio. Though their in-built booking features are not as robust as Wix or Shopify, Squarespace integrates well with tools like Acuity Scheduling for simple tour bookings.
Main features:
- Stunning, mobile-responsive templates
- Built-in blogging and email marketing tools
- Easy integrations with third-party booking software
- Strong analytics for traffic and sales
3. Shopify
Best for: Influencers treating their tours as sleek e-commerce products
Shopify may be best known for product-based e-commerce, but it works excellently for selling tour packages too, especially when paired with booking apps like BookThatApp or Sesami. Its back-end infrastructure is robust, making it a good option for influencers with large followings or partner-managed experiences.
Main features:
- Highly scalable with professional e-commerce tools
- Seamless payment processing, including multiple currencies
- Marketplace integration for affiliate and partner collaboration
- Third-party app integrations for bookings, live chat, and CRM
What to Look for in a Website Builder
Choosing the right website builder is important, especially when converting followers into paying travelers. Influencers should compare builders based on the following criteria:
- Booking functionality: Can the platform handle scheduling, confirmations, and cancellations?
- Design quality: Does the builder offer templates relatable to travel lifestyles?
- Ease of use: Can someone without design experience manage the site efficiently?
- Pricing: Do the plans scale according to traffic and business growth?
- Mobile accessibility: Is the website optimized for smartphones?
While Wix may offer the best all-around solution, Shopify might be the smarter choice for influencers selling many different tour packages with affiliate tie-ins or custom add-ons.
Marketing and Engagement Tools
Having a website is only step one. Top-tier builders also offer built-in tools to market travel packages, nurture leads, and collect reviews. Influencers should seek features such as:
- Email automation to promote tour dates and offers
- Instagram feed integration to keep content live and interactive
- SEO optimization to improve visibility on search engines
- CRM systems to track and manage customer relationships
Additionally, having a blog section is vital. Search engines love fresh content, and an active blog allows influencers to share travel tips, highlight past tour guests, and add personality to their brand.
Conclusion
For travel influencers aiming to expand from content creation to offering curated travel experiences, choosing the right website builder can accelerate their journey into entrepreneurship. With platforms like Wix, Squarespace, and Shopify offering stunning templates and powerful integrations, influencers can sell tours online with confidence — all without writing a single line of code. The key lies in selecting a solution that aligns with their brand, audience expectations, and business ambitions.
FAQs
- Can I use a free website builder to sell tours?
- While free plans are useful for testing layout and design, they often lack the custom domains, payment processing, and booking apps necessary for fully selling tour packages. A paid plan is typically required for running a professional travel business.
- Do I need technical skills to build a travel website?
- No. Most website builders are designed for non-coders. They offer drag-and-drop elements, prebuilt templates, and customer support to guide users every step of the way.
- Which booking apps integrate with website builders?
- Popular options include Wix Bookings, Acuity Scheduling (for Squarespace), and BookThatApp or Sesami (for Shopify). These tools allow users to manage schedules, accept payments, and automate confirmations.
- Can I accept international payments?
- Yes. Website builders like Shopify and Wix offer built-in payment gateways that support multiple currencies and international transactions. Be sure to configure your settings accordingly.
- How do I attract customers to my tour website?
- Use a combination of marketing strategies including SEO, email newsletters, social media promotions, and referral incentives. Also consider integrating your Instagram feed and blog to keep content fresh and visible.
