Being a travel influencer is more than sharing pretty beach photos. It’s a business. If you’re dreaming of turning followers into paying customers by selling tour packages, you’ll need a website. And not just any site—a good-looking, easy-to-use, and sales-friendly one. That’s where website builders come in.
TLDR:
Website builders help you create a stunning, pro-level site without knowing how to code. For travel influencers selling tours, the right builder makes it easy to showcase trips, take bookings, and handle payments. Look for features like mobile-friendly templates, integrations, and e-commerce tools. We’ll go over the easiest and best builders to get you selling tours faster than you can say “passport.”
Why Website Builders Are a Lifesaver
You could hire a web developer. But it’s expensive, takes time, and changes aren’t so quick. With a website builder, you can:
- Design easily with drag-and-drop tools
- Launch fast, usually in a day or less
- Manage everything on your own—text, images, bookings
- Save money on building and maintaining your site
Plus, most builders come with beautiful travel-focused templates that make your site pop.
Must-Have Features for Tour-Selling Travel Influencers
Not all website builders are made the same. If you’re planning to sell tour packages, keep an eye out for these features:
- Booking system – So people can reserve and pay for tours
- Payment integration – Stripe, PayPal, or both
- Mobile responsive design – Most customers use phones!
- Social media links – Easy for fans to find (and trust) you
- Page speed – Nobody wants to wait for a site to load on a 3G signal in Bali
Top Website Builders for Travel Influencers
1. Wix
Best for: Creative freedom and stunning designs.
Why influencers love it: Wix offers tons of travel templates that look like a glossy magazine page. It includes a built-in booking system and App Market to add features like reviews, chat boxes, and even Instagram feeds.
Pros:
- Drag-and-drop editor
- Great templates for travel blogs and tour sites
- Booking plugins and payment tools
Cons:
- Too many options can feel overwhelming at first
- Site speed can be slower than some competitors
2. Squarespace
Best for: Clean, professional designs.
Why influencers love it: Squarespace sites are sleek and modern. You can easily build pages for different tour packages, embed maps, and accept payments—all without breaking a sweat.
Pros:
- Mobile-optimized templates
- Integrated booking and payment tools
- Excellent photo galleries to showcase your travels
Cons:
- Less creative freedom than Wix
- No free plan
3. Shopify
Best for: Selling experiences like hotcakes.
Why influencers love it: Shopify is known for selling products, but it’s great for tours too. Just treat each tour as a product, use third-party booking apps, and you’re good to go.
Pros:
- Made for e-commerce—every tool helps you sell
- Integrated with top payment gateways
- Lots of useful apps for SEO, reviews, and booking
Cons:
- Monthly costs can climb if you add apps
- Not ideal if you’re only selling a few tours
4. WordPress + Elementor
Best for: Total control with some learning curve.
Why influencers love it: WordPress is the OG of website platforms. Add the Elementor plugin, and boom—beautiful drag-and-drop websites with custom booking forms.
Pros:
- Most customizable option
- Tons of travel plugins and themes
- Great for SEO and blogging too
Cons:
- More technical to set up and manage
- Needs hosting and maintenance
Tips for Building a Tour-Selling Travel Website
Whichever builder you pick, here are some must-do tips for success:
- Use high-quality images – People buy with their eyes
- Write clear, fun descriptions – Tell them why your trip is unforgettable
- Add testimonials – Social proof sells!
- Make it easy to book – Fewer clicks = more conversions
- Connect with email tools – Build and grow your travel-loving tribe
Real Talk: Free vs Paid Plans
There are free versions of many builders. But if you want to look serious and sell, a paid plan is worth it. Paid plans remove ads, give you a custom domain (hello www.myawesomeadventures.com), and unlock useful features like advanced booking tools and analytics.
So, Which Builder Should You Choose?
Here’s a quick cheat sheet:
- Choose Wix if you want full creative control and a travel-focused vibe.
- Choose Squarespace for modern style and all-in-one ease.
- Choose Shopify if you treat tours like e-commerce and want strong sales tools.
- Choose WordPress if you’re tech-savvy and want endless customization.
You’ve Got the Followers—Now Get the Sales
Running tours is exciting. But running your tour business online should be, too. With the right website builder, you can showcase your adventures, inspire your audience, and turn your love of travel into a real income stream.
So fire up your favorite builder, pick a gorgeous template, add your tours, and let your website do the talking. The world is waiting, and your next customer might already be scrolling your feed. Make that click count!
